A clear favorite has started to emerge in this year’s best picture race: Experts are largely predicting A24’s “Everything Everywhere All at Once” — which leads the Oscar field with 11 total nominations — to win the award next month following its sweep at last week’s Directors Guild of America Awards. “The Banshees of Inisherin” and “All Quiet on the Western Front” look like its primary challengers.
No matter the victor, best picture winners often receive a boost in prestige and awareness (and sometimes in ticket sales). New Morning Consult data found that more than half of all U.S. adults (54%) are interested in watching films that win the Academy Award for best picture. Those that win are etched into cinema history forever.
Ahead of the March 12 ceremony, Morning Consult asked Americans for their thoughts on every best picture winner, dating back to “Wings” in 1929. “Forrest Gump” (1994) is the ultimate Oscar best picture winner, garnering the highest net favorability rating among Americans out of the 94 films included in the survey. (Net favorability rating is the share of respondents with a favorable opinion of each film minus the share with an unfavorable view.)
Meanwhile, among self-identified avid film fans, “Titanic” (1997) was named the best Oscar winner.
Youngers generations appreciate a best picture winner
Winners from the 1990s and even earlier also earned high marks with the younger cohorts, suggesting many have seen, and appreciate, films released long before they were born.
The Morning Consult data also shows that Gen Zers (42%) and millennials (46%) are the generations most likely to watch next month’s 95th Academy Awards, which will be broadcast by ABC and hosted by Jimmy Kimmel. In addition, Gen Zers (60%) and millennials (60%) were most likely to say they’re interested in seeing films that win an Academy Award for best picture. As Hollywood labors to win over Gen Z viewers, one bankable way for a film to make a cross-generational impact appears to be to win the industry’s biggest award. Easy.
The Feb. 16-19, 2023, survey was conducted among a full representative sample of 2,202 U.S. adults, including a subset of between 973 and 1,156 respondents who were shown a portion of a complete list of 94 films, with an unweighted margin of error of plus or minus 3 percentage points.
ncG1vNJzZmiooqR7rrvRp6Cnn5Oku7TBy61lnKedZLavv9Oapa1lmaPBpriOm5ysrF2ltqTA1KucZq%2BZo7umvtJmpqybkafAbrLOq6meq6RitLa5z2aroqyRo7ak